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  1. Home
  2. Get involved
  3. Fundraise for CPAG
  4. Take on a fundraising challenge

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  1. Home
  2. Get involved
  3. Fundraise for CPAG
  4. Take on a fundraising challenge

Child Poverty Action Walk

Together, we’re aiming to walk 4 million steps for the 4 million children living in poverty in the UK.

Child Poverty Action Walk logo

Take steps against child poverty

From 5th to 18th October, people across the country will be walking and adding their steps to one shared total.

Our goal is to reach 4 million steps together, one for every child currently growing up in poverty in the UK today.

You can take part on your own, with friends and family, or as part of a workplace or community group. Walk as much as you can, whenever and wherever works for you.

You don't need to walk 4 million steps alone. Whether you walk 100 steps or 100,000, every step you contribute will bring us closer to our collective target.

Sign up today

How it works

1. Sign up

Register to take part by completing our sign up form. You'll then be invited to create your JustGiving page and join with people across the country stepping up against child poverty.

2. Start fundraising

After setting up your JustGiving page, ask friends, family and colleagues to support your challenge.

We'll provide social media graphics, suggested messages, and a printable poster to help you spread the word.

3. Walk and track your steps

From 5th to 18th October, record the steps you take each day. You can use a phone, fitness tracker, pedometer, or our digital or printable step trackers.

Everyday walking counts, so whether you're walking to work, taking the dog out, going to the supermarket or strolling in the park, it all contributes to your total.

4. Add your steps to the total

At the end of the challenge, send us your final step count so we can add it to the collective total. Together, we'll see how close we can get to the 4 million steps.

Child Poverty Action Walk

4 million steps for the 4 million children growing up in poverty in the UK.

5th - 18th October
Sign up today

Why 4 million steps?

4 million children in the UK are growing up in poverty.

That's more than one in 4 children missing out on the things many of us take for granted, from having enough food and warm clothes to taking part in school trips and activities with friends.

Child Poverty Action Walk will take place during Challenge Poverty Weeks in Scotland, England and Wales, where organisations and communities come together to raise awareness of poverty and call for change.

By taking part, you can help put child poverty in the spotlight and raise vital funds for the fight to end it.

What your fundraising will support

Child Poverty Action Group works to make sure every child has the chance to thrive, no matter their family's circumstances. 

The money you raise will help us:

  • Campaign for changes that lift children and families out of poverty
  • Support families to access the financial help they are entitled to
  • Ensure the experiences of children and families are heard by decision-makers
  • Challenge the policies and practices that trap children in poverty

Child poverty is not inevitable. With your support, we can work towards a future where every child has the security and opportunities they need.

Who can take part?

Anyone can join the challenge. You can take part on your own, with friends or family, as part of a workplace team, or with a school, club, or community group. And you can join wherever you live.

There is no minimum number of steps you need to complete. You can set a personal target that feels achievable to you and contribute as many steps as you can.

There's no registration fee to take part. We suggest setting yourself an initial fundraising target of £150, but there is no minimum amount you need to raise.

Do not worry if you've never fundraised before. We'll provide ideas and resources to help get you started.

What you'll receive

When you sign up, you'll get access to:

  • A digital and a printable daily step tracker
  • Social media graphics to tell people you're taking part
  • A printable poster to promote your fundraising
  • Fundraising tips and suggested messages
  • Encouragement and updates throughout the challenge

And when you receive your first donation, we'll send you a Child Poverty Action Group T-shirt.

Frequently asked questions

Do I have to walk 4 million steps?

No. 4 million steps is our shared target for everyone taking part. You can set your own personal step target or simply walk as much as you can during the challenge.

When does the challenge take place?

The challenge begins on Monday 5th October and finished on Sunday 18th October.

How do I track my steps?

You can use a phone, fitness tracker or pedometer. We will also provide digital and printable progress trackers where you can record your daily step totals.

How do I submit my steps?

You can submit them by emailing [email protected], along with your name, by Monday 19th October.

How much does it cost to enter?

Nothing. Entry for this event is completely free!

Do I need to raise a minimum amount?

No. Our suggested initial fundraising target is £150, but there is no minimum target for this challenge.

Who can I contact if I need help?

Please contact the CPAG fundraising team at [email protected] – we’d be happy to help.

Child Poverty Action Walk

4 million steps for the 4 million children growing up in poverty in the UK.

5th - 18th October
Sign up today

Also in this section

  • Child Poverty Action Walk
  • Child Poverty Action Walk 26 resource library

Child Poverty Action Group

We work to understand what causes poverty, the impact it has on children’s lives, and how it can be prevented and solved – for good.

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Together as a community, we’re demanding real action from the UK’s leaders to give kids the security they need by helping families who don’t have enough money.

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© 2026 CPAG | Child Poverty Action Group is a charity registered in England and Wales (registration number 294841) and in Scotland (registration number SC039339)

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  • Child poverty in the UK
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    • Effects of poverty
    • Ending child poverty
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    • Our work
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