Understanding the Impact of AI in the Advice Sector

About this course

This free online webinar will explore how the rapid growth of AI is affecting advice services and what this means for advice quality, accuracy, and the risks it poses to the sector.

AI use for advice has doubled in the past year according to recent reports. But as AI becomes more common place, advice services need to understand both the benefits and risks associated with the technology and what this might mean for the quality of advice provided. 

Using the client journey as a practical framework, the session will examine where AI may influence the client experience, the advisor’s role, and what supervisors and managers need to consider in response. Speakers will share perspectives from across the sector, with discussion focusing on good practice, and identifying what effective quality assurance for AI should look like. 

Speakers 

Frances Liddell

The webinar will be led by Frances Liddell, the AI coordinator at Child Poverty Action Group. Frances has a background in user-centred design, innovation, and delivering mission-driven technology in the non-profit sector. In her role as an AI coordinator, she supports CPAG in integrating AI into its operations, helping to build skills and meaningful use cases for AI technologies founded on a responsible, ethical, and mission-driven approaches.

Dalibor Warburton

Dalibor Warburton heads up AdviceUK’s Membership and Services Department. Dalibor has over 18 years’ experience working with social welfare legal advice services and networks and has a particular focus on helping advice organisations engage with and respond to the impact of generative AI. He has expertise in organisational development, service design, quality assurance, and risk management. 

Lindsey Poole

Lindsey Poole is the Director of the Advice Services Alliance, a role she has held for twelve years. She began her career as a client and then a volunteer for a local Citizens Advice and has held many different roles within the advice sector including Chair of an early Health Justice partnership, and a training  and development officer. Her mid career saw a venture into criminal justice including several years as a Government Social Researcher. She returned to the social welfare advice through short term roles in several pro bono charities. She recently completed a sabbatical at the University of Oxford, examining the relationship between pro bono and social welfare legal advice services.

Baljit Badesha 

Baljit Badesha has over 40 years experience in the advice sector and has extensive experience running services providing  debt, housing, and welfare advice services. Currently the director at Nucleus Legal Advice he is passionate about tackling poverty and inequality, Baljit has helped build partnerships between charities, local organisations, and community groups to create inclusive, accessible, and responsive services. He is interested in exploring innovative approaches, including digital tools and AI, to support and to improve outcomes for clients. Baljit continues to champion social justice, empowerment, and long-term community wellbeing through collaboration, and community engagement.

Method of delivery and timings:    

• The webinar will run from 1.30pm to 3pm on Wednesday 10th June 2026.
• It will be delivered live online, via Zoom, and there will be an opportunity for attendees to ask the speakers questions. 
• Participants will receive an email link, a few days before the webinar, to allow access to the event.   

The event is free to attend.