Today, children are already twice as likely to be poor as pensioners. According to the Institute for Fiscal Studies, child poverty is set to soar to 5.1 million children by 2022 – a 42 per cent rise over ten years. Unless we tackle the underlying causes of poverty, more and more children will grow up without the essentials every child needs to thrive. Child poverty costs the country around £30 billion a year. Making sure every child gets a fair chance in life is the right thing to do and the smartest investment the new government can make.