Our ambassadors

Our ambassadors were chosen as a result of their commitment to our work. All share our concerns about child poverty in this country and are willing to use their connections and creativity to help to raise awareness of the issues that children growing up in poverty face. We are extremely grateful for their support.


Jassa Ahluwalia"CPAG's work not only helps those enduring hardship, they create lasting change. Fuelled by their vision of a poverty free society, they work towards ensuring every child has the opportunity to achieve their full potential. That's why I am so proud to be an ambassador."

Jassa Ahluwalia is a British actor, writer and director. Owing to his mixed British-Indian heritage Jassa is a fluent Punjabi speaker and continued his passion for languages at University College London, studying Russian and Spanish. In 2019, he was elected to the Equity Minority Ethnic Members committee.

He has starred in various critically acclaimed projects, including Peaky Blinders, Ripper Street and Unforgotten. As a filmmaker, Jassa produced a segment of the world record breaking feature film 50 Kisses and award-winning short film Modern Man. His directorial debut Heart's Ease was completed in early 2018 and has screened at film festivals worldwide, including San Diego International Film Festival and London Short Film Festival. It also picked up two Best Film awards.

Jassa became an ambassador for Child Poverty Action Group in 2013 after attending an event at the House of Lords. The evening, hosted by fellow ambassador Simon Callow, explored the parallels that exist between the life and works of Charles Dickens and the activities of CPAG. In August 2018, Jassa completed a solo trek of the 96 mile West Highland Way in support of CPAG, raising over £2600.



Paul Tennant

Paul has been CEO of the Law Society since June 2018. Prior to that he was Group Chief Executive of Orbit, an organisation with the purpose of 'Building Communities' through the provision of a wide range of housing care and support services, the delivery of over 1,000 new homes annually, and investment in creating vibrant communities for people to live in.

“From my experience in housing, I am acutely aware of the effect of poverty on children’s physical health, emotional wellbeing and educational attainment."